UV dot print ‘n’ walk: Running track surprises people of The Hague



Dsign Squad Colour XL - project Den Haag PRINT 'n WALK - 14102016.jpg
Dsign Squad Colour XL - project Den Haag PRINT 'n WALK - 14102016(1).jpg


Floor graphics are a great tool for promotions: For one, many people glance at the floor while walking across town, for two, the floor is a more unusual spot for ads and, thus, grabs more attention.

Floor graphics are a great tool for promotions: For one, many people glance at the floor while walking across town, for two, the floor is a more unusual spot for ads and, thus, grabs more attention.

The eye-catching effects of floor advertising are illustrated by a successful promotion, incorporating UV dot print ‘n’ walk, in The Hague, Netherlands. The pedestrian zone in the middle of the city was transformed into an athletics track. To no surprise, the five-lane track garnered some attention.

For promotions like this, UV dot print ‘n’ walk is a great choice. Thanks to the easy dot® adhesive technology, the XXL-graphics were applied bubble-free. Furthermore, the removal was extremely easy, leaving no residue. Another great feature of print ‘n’ walk is its slip resistance, which is established after being printed on with latex or UV inks.

The promotion was a great way to display how easy Neschen’s easy dot® products, even in XXL formats, are applied and removed.