Promoting the best practice to enhance the total shopper experience: Neschen joins POPAI UK & Ireland

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This November, we joined the progressive industry association POPAI. POPAI is the only not-for-profit trade association exclusively committed to serving the interests of all those involved in the P-O-P industry. It promotes the industry by serving as a source of market research information and by contributing to training and education, among other services.

One of the most important areas of work is establishing and promoting the best standards of practice. With their Professional Policies and Standards Working Group, POPAI actively supports the professional development of the P-O-P industry. Its mission is to provide policies and guidelines to encourage members to maintain the highest standards of professional conduct.

With this step, we want to uphold and enhance our own high standards, when it comes to delivering quality products and services to clients.