Futuristic design in Liverpool on NESCHEN solvoprint® easy dot® glossy



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Once again, the English digital-printing specialist go cre8 sets an extraordinary example of a creative print implementation: Neschen easy dot® was used during a promotion at the Rumwarehouse of the Titanic Hotel in Liverpool. The print medium comes from the long-standing NESCHEN sales partner Art Systems. NESCHEN Coating, the specialist for state-of-the-art self-adhesive products and high-quality coated media, produces in Germany and sells its products all over the world through its own sales company FILMOLUX and independent trading partners.

Easy to apply, easy to remove with solvoprint® easy dot® glossy

The task for the specialists of go cre8 was to provide the large window front of the hotel facade with a sophisticated futuristic motif for the British American Tobacco Convention in the Rumwarehouse. The installation had to be completed on site as quickly as possible, so as not to disrupt the ongoing operation of the hotel and the course of the convention unnecessarily. For this reason, solvoprint® easy dot® glossy was chosen. In addition to its excellent printing properties, the monomeric 100 µm PVC film is characterised above all by its dot-shaped dispersion adhesive. Thanks to the air channels between the adhesive dots, easy dot® can be easily repositioned at any time and removed without leaving any residue. Compared to conventional self-adhesive films, the installation time is much shorter. The material can be printed with (eco-) solvent, latex and UV-curable inks. The work in Liverpool was done on an HP Latex 360.

After successful completion of the order, the company decided to exclusively use easy dot® films for similar large-area installations in the future. When asked what led to the decision to incorporate easy dot banner into future projects, Karl Ashbrook of go cre8 replied: „Easy to print, easy to install and easy to remove. Wow! Both the install and removal were done in half the time of using vinyl and laminate. What a great product.“

All solvoprint® easy dot® products are available from Art Systems UK and selected distribution partners.